Winning with Emotional Intelligence

How to Chase, Pitch and Win is a lively veteran pitchman's guide to winning every pitch you make for the prized accounts you seek.

The program

Months of the chase, the meetings, the planning, the labour of RFI’s, the proposal and the late-night dinners all come down to your pitch for the business. We all know in this environment, every shot you get counts!


Kevin Allen, veteran of Interpublic Group's McCann-Erickson, Lowe Worldwide, IPG’s famed Growth Officer and now author of The Hidden Agenda: A Proven Way To Win Business And Create A Following, shares the secrets that brought over $1 billion in revenues and helped his agencies become number one in new business performance. Kevin leaves attendees inspired, confident and equipped.

Take Away

  • You’ll learn how to organise for success.
  • You’ll learn how to profile your targets effectively.
  • You’ll learn how to successfully apply prospect solicitation techniques.
  • You will understand the techniques for effective pitch strategy.
  • You’ll have a practical tool for understanding your leverageable assets.
  • You’ll learn a technique to unearth the unspoken emotional motivation behind your prospect’s decision-making: The Hidden Agenda.
  • You’ll learn ways to effectively distil your work into to a powerful, memorable and persuasive themes and ironclad arguments.
  • You’ll learn to select and manage the cast of multi-disciplinary players.
  • You’ll learn the effective techniques of theatre and presentation experience.

The Buoyant Leader

Buoyancy is a phenomenon whereby, as a leader, you float because the people you have inspired believe you should. They believe in you because you have understood, connected with, and ignited the deep desire that lies in their hearts.

The program

Leading in the demand economy calls for embracing new practices, new languages, the application of high EQ leadership practices, and the ability to crystallize a collective ambition, to evangelize, coach and guide your organization to success. Entertaining, incisive and decidedly human, The Buoyant Leader lays out the core elements of good leadership, how to identify and create a real ambition and winning culture.

Take Away

  •  You’ll learn proven treatise on the concepts of contemporary leadership
  • You’ll learn how transition from manager to leader
  • You’ll learn the Hidden Agenda: the process of understanding the collective
  • desire of your people and of connecting that desire with your ambitions,
  • You’ll learn how to create a Real Ambition: the means by which you, galvanize your following.
  • You’ll learn the special techniques of leading a multidisciplinary team.
  • You’ll learn the 8 pillars of growth
  • You’ll be able to create compelling, market ready organization design.
  • You’ll learn how to identify the catalysts, observers, followers and resistors.
  • You’ll master the specific techniques of multi-disciplinary pitch.
  • You’ll learn effective conflict resolution.

Getting to Great

The hallmark of marketers is the fame associated with the work it creates. Great work changes everything—lives, careers, companies and their brand.

The program

From the highly acclaimed Academy at the Cannes Lions Festival comes this innovative workshop, employing best practices from some of the worlds most celebrated marketing campaigns, this program provides the inspiration, secrets and toolbox of techniques necessary to lead, motivate, sell and realize groundbreaking work.​

  • Marketing the 21st Century Brand
  • Creating insight and wisdom from research
  • Idea-focused Strategic Planning
  • The Hidden Agenda
  • The Killer Brief (Five Truths… To One Idea)
  • Leading a Creative Organization
  • Spotting the Idea
  • Selling the Idea (Secrets of The Allen Key)
  • Profiling and Presentation Tips (The Advocate’s Approach)
  • Storytelling (The Hero’s Journey)

Take Away

A deep understanding of the dynamics and nature of a contemporary brand, the confidence of instinct in data interpretation; the elements and dynamics of a breakthrough strategic process. An understanding of leading creative development; the uniqueness of the creative persona and how to motivate them; the ability to spot and nurture greatness; how to sell your idea.
“inspiring workshop- truly a breakthrough in going beyond numbers and facts to core human values.”   
​Oracle
​"The secret to winning new business."  
​Forbes
"He was not only the best speaker I've seen since joining Google, it's possible he may have been the most engaging speaker I have ever listened to"  
​Google
“I loved, loved, LOVED learning from Kevin Allen. What an inspiration and fantastic role model. I can't wait to experiment with some of his teachings." MediaLink

Emotified is a unit of E.I. Games Corp​